Hi, I’m Alex Salmerón, a Product Designer (UX/UI) specialized in crafting functional, accessible, and visually engaging digital design systems and interfaces.

My work is focused on researching, planning, and bringing to life digital products that truly deliver value — always with the aim of solving real problems and enhancing user experience.

Most recently, I was part of the team at DisplayNote, where I led the development and adoption of their multi-brand design system. I also helped drive DesignOps initiatives to improve collaboration between design, product, and development.

Throughout my career, I’ve worked in the design teams of companies like DisplayNote, PcComponentes, and Erasmusu. I've also collaborated with top brands like Mango, ElPozo, Shell, and RACC through various consultancies.

I’m a curious and driven person with a strong passion for technology. I’m also inspired by street art, music, photography, nature — and, of course, animals. Bronx, my four-legged companion, is a big part of that inspiration. ❤️🐶

If you want to know more, you can find me on Twitter, Figma, Dribbble, or LinkedIn. ✌️