The design
The design of Waykout focused on removing barriers to entry and the complexity of publishing in a low-digitized sector. We redesigned the registration flow by eliminating the traditional password and replacing it with a passwordless system (magic links) that reduces user abandonment. For hosts, we simplified experience publishing through an AI-assisted interface: the host writes a brief description of their activity and the artificial intelligence automatically drafts optimized titles, key points, and descriptions. The design was complemented by a comprehensive UI Kit in Figma that guarantees visual consistency in cards, states, and essential components, scaling development cohesively.
My role
My work spanned from the initial validation of the idea to the complete design of the final product. We launched targeted campaigns on Instagram and Google Ads to measure the real demand of travelers and hosts before writing code. With the data obtained and hypotheses validated, I prototyped and tested wireframes in iterative cycles with real early adopters in the Region of Murcia. In addition to designing the main user flows and internal management tools for hosts, I developed the complete visual system and UI Kit. This enabled the launch of an MVP that, in its first month, attracted more than 100 users, 50 active hosts, and facilitated over 120 bookings.
Project Images
Results
- +100 users: the first month
- 50 hosts: active
- +50 experiences: published
- +120 bookings: completed
All this in the first month following the MVP launch, starting exclusively in the Region of Murcia and with a controlled investment in validation campaigns. This localized and targeted strategy allowed us to optimize the customer acquisition cost (CAC) from day one, securing a continuous flow of direct feedback from hosts and travelers. By centering our efforts on a defined geographical area, we were able to iterate on the product in cycles of less than 48 hours, ensuring user retention before initiating expansion into new provinces.